21.05.2025
346
Yandex Metrica is a free analytics tool that allows you to track website traffic, user behavior, and conversions. It provides website owners with detailed data to make more informed decisions.
Yandex Metrica is not just a traffic statistics tool—it’s a multifunctional web analytics platform that enables deep analysis of user behavior. With its capabilities, you can identify the strengths and weaknesses of your website and improve performance.
1. Analysis of Website Visitors
Yandex Metrica provides extensive statistical data about visitors:
Visitor’s country and city
Device and browser type
Screen resolution
Traffic source (organic, ads, social media, etc.)
Time spent on site and viewed pages
This data helps you better understand your audience and build the right strategies.
2. Session Replay
This feature allows you to watch a video-like recording of how a user interacts with your website. You can see:
Which page the user struggled with
Where they left the site
Which areas they focused on
This visual data is invaluable for optimizing UX (user experience).
3. Heatmap and Scrollmap
Heatmap: Shows where users click most often.
Scrollmap: Analyzes how far users scroll down the page and where they pause.
These visual tools are ideal for improving site design and content layout.
4. Goal Setting
Yandex Metrica allows users to define conversion actions (e.g., form submission, sign-up, purchase) as goals. With this feature, you can:
Monitor goal completion rates
Measure the effectiveness of marketing campaigns
Optimize conversion levels on the website
5. Segmentation and Filtering
You can group users based on various parameters:
Only mobile users
Users coming through ad campaigns
Visitors who spent a specific amount of time on the site
This allows for more targeted analysis.
6. Real-Time Data Monitoring
You can see who is currently on your site, which pages they are viewing, and what device they are using—in real time. This is especially useful for instant reactions during campaigns.
7. A/B Testing and Test Matrix
Yandex Metrica lets you test different page designs or content variations. It’s an ideal tool to determine which version performs better.
8. Analysis of Traffic Sources
Organic search
Paid advertising
Social media
Direct visits
Partner websites
This section shows which channels bring the most conversions.
9. Mobile App Tracking – AppMetrica
Yandex Metrica’s mobile version, AppMetrica, offers analytics and conversion tracking for mobile apps. It includes data such as app usage, errors, and user flows.
Advantages:
Free of charge
Heatmap and Replay features
Broad integration capabilities
Disadvantages:
Some interface elements are only in Russian
Slightly limited for a global audience
Registration Process:
After creating a Yandex Metrica account, you can log in to the Metrica panel and add a new project.
Placing the Tracking Code on Your Website:
Just place the tracking code provided by Metrica in the <head> section of your website.
Yes, it’s completely free.
To visually observe how users interact with your website.
Yes, you can install both tracking codes simultaneously on your site.
Absolutely, it’s effective for analyzing organic traffic and keyword performance.
Yes, there is a dedicated mobile version called AppMetrica.
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