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SEO Service | Search Engine Optimization
SEO service (Search Engine Optimization) is an optimization process that ensures that websites rank higher in search engines, especially on platforms such as Google. The purpose of this service is to help your site rank higher in search engines for keywords and help potential customers find you faster. Thanks to the SEO service, your site gets more visibility and more organic traffic, which means that your customers find you for free, without the need for any advertising.
Increased visibility: Ranking your site higher in search results helps customers find you easily.
Continuous organic traffic: A site optimized through SEO service attracts more organic traffic, which continuously increases your customer base.
Brand Enhancement: A high ranking increases the credibility of your business. When customers see your site in search results, they will perceive you as a professional.
Attracting New Customers: Customers use Google first when searching for products and services. Having your site in a high position in the search results brings you more customers and increases the number of clicks.
Increase in Organic Traffic: Thanks to SEO service, your site gets free organic traffic without paying for advertising. This helps in long-term customer flow and sustainable business growth.
Brand Recognition: Appearing on the first page of search results increases the credibility of your brand and more people get to know you. A high ranking indicates that the brand is trustworthy.
Advantage Against Competitors: With SEO service, you can leave your competitors behind and have a leadership position in the sector.
Reduced Advertising Costs: Organic traffic generated through SEO is more cost-effective than paid advertising and provides long-term results.
SEO service is a complex process and each step helps your site to reach a higher position in search engines. Each step must be carefully planned and executed correctly to achieve maximum results. Below we explain in detail the main stages of the SEO service process.
The first stage of the SEO service process begins with analyzing the current state of the site. At this stage, existing shortcomings and optimization needs in the structure and content of the site are determined.
Site technical condition: Technical factors such as site speed, server response time, mobile compatibility, SSL certificate are reviewed.
User experience (UX): The site's ease of use, navigation and design elements are analyzed.
Keyword Rankings: Determines what keywords your site is currently ranking for and how it ranks compared to competitors.
Based on this analysis, the strengths and weaknesses of the site are determined and the basis of the SEO strategy is established.
Choosing the right keywords for SEO service is very important. At this stage, it is learned what keywords your customers and users are searching for. Thanks to keyword research, the content and structure of your site are optimized accordingly.
Keyword analysis: Highly searched and competitive keywords are identified according to the sector.
Long-tail keywords: Long-tail keywords that are less competitive but meet the specific search requirements of customers are assigned.
Competitor analysis: The keywords used by the competitors are researched and their strategy is studied.
This research ensures that the content to be created is focused on the right keywords.
On-Page SEO service includes optimization work carried out within the site. At this stage, the main focus is on the quality of the content, the correct use of keywords and the optimization of technical factors.
Meta titles and descriptions: Each page's meta titles and meta descriptions are optimized to make it appear more attractive in search results.
URL structure: SEO-friendly URLs are created that help both users and search engines understand your site better.
Keyword Density: Ensures that keywords are used naturally and correctly within the content.
Content optimization: Quality, unique and valuable content is created according to keywords.
Internal linking: Links are established between the internal pages of the site, which improves site navigation and search engine indexing.
On-Page SEO is an important stage that directly affects the overall performance of the site and its position in the search results.
Technical SEO service is focused on optimizing the site infrastructure, making it easier for search engines to index your site and improving user interaction with the site.
Site speed: Pages load time is accelerated. Because fast sites improve user experience and are rated higher by search engines.
Mobile compatibility: The site is ensured to work perfectly on mobile devices as mobile searches have increased rapidly in recent years and search engines prioritize mobile compatibility.
SSL certificate: The security of the site is ensured (HTTPS), which helps to gain a higher position in search engines and increase the trust of users.
Sitemaps: XML Sitemap and Robots.txt files are created to guide search engines to better index your site.
Since technical SEO is all about the back-end work of a site, changes at this stage produce longer-term results.
Off-Page SEO service includes optimization work carried out outside the site. The main goal at this stage is to increase the authority of the site, attract more organic traffic and strengthen brand recognition.
Backlink Building: Getting quality backlinks from other sites increases your site's credibility and reputation. Search engines rate your site based on links from other sources.
Social media signals: Sharing and interacting with your site's content on social media has a positive impact on search results.
Links with Platforms:: By sharing content on popular blogs and news sites related to the sector, additional traffic is attracted to your site.
Off-Page SEO ensures that your site is considered more valuable by search engines.
SEO is not a one-time process. It's important to monitor your site's performance and constantly implement new strategies. When providing SEO services, the following activities are carried out continuously:
Keyword ranking monitoring: Site rankings for specific keywords are tracked and strategies are updated based on the results.
Traffic analysis: Google Analytics and other tools analyze the site's organic traffic and analyze customer behavior.
Implementation of adjustments: Adjustments are made in the SEO strategy according to new requirements and changes.
Constant monitoring and improvement in SEO ensures that your site is always competitive and successful in search engines.
Increase in sales
By gaining high rankings in search engines, it is possible to attract more customers and increase sales.
Brand recognition
Through SEO service, your brand will be recognized by more people and will have a stronger position.
Reduction in advertising costs
Since SEO is based on organic results, you can get more traffic for less money in the long run.
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