What is off-Page SEO?

What is off-Page SEO?

Off-page SEO (Non-Site SEO) is a method used to make a website appear on high steps in search engine results and covers optimization work outside the web. The off-page SEO's main objective is to increase the website's rating, reliability and popularity. This is done mainly through backlinks obtained from other sites. The main arms of the off-page SEO are:

Backlinks (Backlinks):

Natural backlinks: Other websites naturally link your content.
Manually Built Links: Actively create a link through social media, forums or blog comments.
Self-Created Links: Comment sections, forum signatures and links created in other ways.

Social Media Marketing:

Traffic to your site by actively participating in social media platforms and sharing your content.
Increase interior information on social media.

Social signals:

Indicators such as social media sharing, likes and comments. These signals can be an indicator for search engines.

Forums and Online Communities:

Actively participating in forums and communities that match the topic, sharing your content and drawing traffic to the site.
Being recognized as an expert by answering questions.

Article Sharing and Guest Posts:

Write articles on other sites and put backlinks on your site in those articles.
Getting to new audiences with guest posts.

Article Catalogs and Directories:

Share your content in a variety of article catalogs and directories.

Infoluenser Marketing:

Introduce your site or product through well-known individuals or influencers.
Getting backlinks with content shared by influencers.

Local SEO and Google My Business:

Optimize your Google My Business account.
Registration in local directors and catalogs.

Podcasts and Video Marketing:

Introduce content by joining a podcast or video or by creating your own podcast/videos.
Being active on video sharing sites (like YouTube) and putting backlinks on your site on these platforms.

Rules and Reservations:

Increase the trust of your site through customer feedback and reservations.
Being active on resusce and reservations.

The off-page SEO's effectiveness requires long-term and sustainable work, but when applied properly it can help your website get out in better positions in search engines and get more traffic.