What is Target?

Target — in marketing and especially in digital marketing — refers to the specific audience to whom a product or service is directed. In other words, companies aim to deliver their advertisements and promotional activities not to everyone, but specifically to those people who are most likely to benefit from their products and services. The process of identifying and selecting this audience is called "targeting."

Why is Targeting Important?

It helps optimize advertising budgets.
It ensures an increase in sales.
It accelerates the recognition of the brand by the right people.
It enhances customer satisfaction and loyalty.

What are the main types of Targeting?

Demographic Targeting: Defined based on criteria such as age, gender, income, and education level.
Geographic Targeting: Based on the user's location.
Psychographic Targeting: Focuses on users' interests, lifestyle, and values.
Behavioral Targeting: Determined by users’ online activities and behaviors.

In short, without proper targeting, achieving success in digital marketing is very difficult. Knowing your target audience and acting accordingly is the foundation of any marketing strategy.

Retargeting Strategy

Retargeting is a highly effective and smart method in digital marketing. Through this strategy, you retarget users who previously visited your website but did not complete the desired action (such as a purchase, registration, etc.). It's like a customer who entered a store without buying anything, and then you show them the same product again while they are walking down the street.

Let's explain it in more detail:

How Does Retargeting Work?

Tracking codes (pixels) are placed via browser cookies for users who visit your site.
This data is collected and users are placed into a specific list.
These users are then shown special ads on other websites, social media, or apps.
The goal is to bring them back to your website and this time make them complete the desired action (purchase, subscription, etc.).

Main Advantages of a Retargeting Strategy

Higher Conversion Rates: Because the targeted people already know you and have shown interest.
Cost-Effective Advertising: Targeting a warm audience is cheaper than advertising to a cold audience.
Increased Brand Awareness: Repeated visibility helps keep your brand top-of-mind for users.