Technical SEO

SEO

SEO optimizasiya

Shared date

20.09.2024

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texniki seo

What Is Techinki SEO and Why Is It Important?


Technical SEO is the optimization of the technical aspects of your site to make it appear better in search engines. Technical SEO includes steps such as increasing site speed, ensuring mobile compatibility, and strengthening security with HTTPS. If your site loads slowly or doesn't look right on mobile devices, users may leave the site, which can lower your search rankings. By solving these problems, technical SEO helps to bring your site to the top of the search engines.

Basic Elements in Technical SEO


Website Speed 

Site loading speed is one of the most important elements of Technical SEO. Fast loading sites make users stay on the site longer. Search engines also rank fast sites higher.

 

Mobile SEO

As part of technical SEO, Mobile SEO ensures that your site looks right and comfortable on mobile devices. Text and images should be sized appropriately for mobile users, and menus should be easy to use. This helps users stay on the site longer and rank higher in search engines. Mobile friendly sites get more traffic and rankings.

 

SSL Certificate 

An SSL certificate is essential for technical SEO. It secures your site with HTTPS, protects users' data and is trusted by search engines. Google also prefers and ranks sites with an SSL certificate more highly.

 

Canonical label

It is a signal that tells search engines which page on your site is the main one. For example, if you have multiple pages with the same URL, you use the canonical tag to tell search engines which page is the main page. Search engines index your site more accurately and efficiently, which positively affects your ranking.

 

URL Structure
The ideal URL structure for technical SEO should be short, simple and easy to understand. In this case, search engines index pages faster. URLs should be lowercase, use "-" instead of spaces, and be written in English letters. The URL structure should look like this:

URL strukturu

 

Sitemap

Creating a sitemap as part of technical SEO shows search engines all the pages on your site and helps it appear in the top rankings. Without a sitemap, search engines can't find the pages on your site and they won't appear in search results.

 

Robots.txt

The Robots.txt file is one of the key elements of Technical SEO and tells search engines which pages on your site they should not look at. It skips over unnecessary and hidden pages, helping search engines save time and find important pages and get them in front of users.

 

404 Pages

In technical SEO terms, a 404 page appears when users visit an incorrect URL and helps redirect them to the correct pages without leaving the site.

How to Find and Fix Technical SEO Problems?

By finding and solving technical SEO problems, you can get your site to the top of search results. You can use the following tools to solve these problems:

 

 

This tool is very important for technical SEO, because the loading speed of the site directly affects the ranking in search engines. Faster sites both improve user experience and rank higher on Google.

 

This tool detects problems like 404 errors, bad redirects (301/302), duplicate content, malicious links, or pages that don't index. It crawls all the URLs on your site to see if they are SEO friendly. For example, it checks whether the meta descriptions and titles of the pages are correct, whether the content is unique, or whether there are wrong redirects.

To learn more about off-page optimization, visit our Off-Page SEO blog.

 

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