Technical SEO

What Is Techinki SEO and Why Is It Important?

Technical SEO is the optimization of the technical aspects of your site to make it appear better in search engines. Technical SEO includes steps such as increasing site speed, ensuring mobile compatibility, and strengthening security with HTTPS. If your site loads slowly or doesn't look right on mobile devices, users may leave the site, which can lower your search rankings. By solving these problems, technical SEO helps to bring your site to the top of the search engines.

Basic Elements in Technical SEO

Website Speed 

Site loading speed is one of the most important elements of Technical SEO. Fast loading sites make users stay on the site longer. Search engines also rank fast sites higher.

Mobile SEO

As part of technical SEO, Mobile SEO ensures that your site looks right and comfortable on mobile devices. Text and images should be sized appropriately for mobile users, and menus should be easy to use. This helps users stay on the site longer and rank higher in search engines. Mobile friendly sites get more traffic and rankings.

SSL Certificate 

An SSL certificate is essential for technical SEO. It secures your site with HTTPS, protects users' data and is trusted by search engines. Google also prefers and ranks sites with an SSL certificate more highly.

Canonical label

It is a signal that tells search engines which page on your site is the main one. For example, if you have multiple pages with the same URL, you use the canonical tag to tell search engines which page is the main page. Search engines index your site more accurately and efficiently, which positively affects your ranking.

URL Structure
The ideal URL structure for technical SEO should be short, simple and easy to understand. In this case, search engines index pages faster. URLs should be lowercase, use "-" instead of spaces, and be written in English letters. The URL structure should look like this:

Sitemap

Creating a sitemap as part of technical SEO shows search engines all the pages on your site and helps it appear in the top rankings. Without a sitemap, search engines can't find the pages on your site and they won't appear in search results.

Robots.txt

The Robots.txt file is one of the key elements of Technical SEO and tells search engines which pages on your site they should not look at. It skips over unnecessary and hidden pages, helping search engines save time and find important pages and get them in front of users.

404 Pages

In technical SEO terms, a 404 page appears when users visit an incorrect URL and helps redirect them to the correct pages without leaving the site.

How to Find and Fix Technical SEO Problems?

By finding and solving technical SEO problems, you can get your site to the top of search results. You can use the following tools to solve these problems:

• Google Search Console is an important tool for technical SEO and helps to solve many problems. For example, if the pages on your site are not visible in Google, you can find and fix them with this tool. If there are any problems, it is possible to eliminate them by checking how your site works on mobile devices. You can detect and fix 404 errors and learn which keywords are driving the most traffic. Also, by sending the sitemap to Google, you can help the search engine understand your site better and find pages quickly.

• Ahrefs is a very useful tool for Technical SEO. With this tool, you can track the backlinks on your site and remove bad links. With keyword research, it shows which keywords bring in more traffic and which ones need to be optimized better. Ahrefs' Site Explorer feature shows which pages are getting the most traffic, which content is attracting users, and which pages need improvement. In addition, Ahrefs performs site analysis to detect bad redirects, slow loading pages, duplicate content, and other technical SEO issues. Competitor analysis is also possible with Ahrefs. By tracking your competitors' keywords and backlink strategies, you can learn their SEO tactics and gain new opportunities for your site. Ahrefs also helps you check sitemaps, optimize your URL structure, and overall improve your SEO performance.

• PageSpeed ​​Insights is a tool from Google that measures the speed of your site and shows you how it can load faster. This tool checks how fast your site loads on both desktop and mobile devices and makes recommendations to improve your site's performance.PageSpeed ​​Insights detects issues that cause slow site loading, such as large images, unnecessary JavaScript and CSS codes, and server response time. Then, it suggests specific steps to solve these problems, such as compressing images, optimizing codes, and improving server performance.

This tool is very important for technical SEO, because the loading speed of the site directly affects the ranking in search engines. Faster sites both improve user experience and rank higher on Google.

• Screaming Frog is a very powerful and useful tool for technical SEO. This tool "scans" your site to find technical problems and provides detailed information to resolve them. With Screaming Frog, you can check all pages, images, links, titles and meta descriptions on your site.

This tool detects problems like 404 errors, bad redirects (301/302), duplicate content, malicious links, or pages that don't index. It crawls all the URLs on your site to see if they are SEO friendly. For example, it checks whether the meta descriptions and titles of the pages are correct, whether the content is unique, or whether there are wrong redirects.

To learn more about off-page optimization, visit our Off-Page SEO blog.