What is SMM? Social Media Marketing Guide
What is SMM, which platforms work, how to build content strategy? Pricing and real results.
What is SMM?
SMM (Social Media Marketing) is brand/product promotion and audience engagement on social media. Unlike classical ads, SMM builds long-term communication.
Platforms
Instagram: visual brand, lifestyle, food, fashion, fitness. Reels are key.
TikTok: ages 16-35, viral potential.
Facebook: ages 35+, best for performance ads.
YouTube: long content, tutorials, case studies. Synergy with SEO.
LinkedIn: B2B, executive audience.
Strategy elements
- Audience analysis
- Content plan
- Visual style
- Tone of voice
- Hashtag strategy
- Engagement
- Paid ads
- Analytics
Pricing
| Tier | Includes | Monthly |
|---|---|---|
| Starter | 1 platform, 12 posts + 8 stories + 4 reels | \$300-500 |
| Standard | 2 platforms + ads | \$900-1500 |
| Premium | 3+ platforms, daily, influencers | \$2100+ |
Common mistakes
- Only sales posts (use 80/20)
- Same post everywhere
- Buying fake followers
- Expecting organic without ads
- Hashtag spam