What is Google ads?

What is Google Ads?

Google Ads – is an advertising platform that delivers products and services to the target audience through the Google Ads platform.

In the Google Ads search engine, the results appear in two forms. The first of these is the result of paid Google Ads ads on the right or left side of the site, and the second is the ranking resulting from SEO - that is, Google indexing without ads.

Sometimes we may also see sites with Google Ads ads below. The reason for this is that those advertisers either have low quality indicators or their proposition is low.

There are 5 types of Google Ads ads:

Search

Display

Video

App

Shopping

"Search" - The most used type of Google Ads advertisement. When we search by keywords, the sites that come up with ads used the "Search" ad type. In short, analyze your keywords well before placing Google ads. You can reach people when they search on Google for the products you offer, increasing sales, leads and traffic to your website.

 "Display" - types of advertisements placed visually on the Google Ads platform. Display ad types come in GIF or image format. You can have a wide target audience on YouTube or other platforms by placing display Google Ads ads that match your brand.

"Video" - These are the types of Google Ads ads you'll see when you watch videos. App, YouTube, etc. you can see on platforms like There are several types of video Google ads:

• Skippable video ads - Skippable Google Ads video ads allow viewers to skip ads after 5 seconds. That is, they should show the need of the target audience in the first 5 seconds, so that the user should understand the message before skipping the ad.
• Non-streamable video ads - A type of Google Ads video ad that requires users to watch in full. The target audience should watch the video within 15 seconds.
• Bumper ads - Short, non-skippable Google Ads video ads of up to 6 seconds that must be watched before the video is viewed.

"App" - Special Google Ads ad formats designed to encourage users to download an app. These types of ads include mobile app ads on Search, YouTube, and other platforms. Clicking on the link will take you to the platform where the app will be downloaded (Play Store and App Store).

"Shopping" -  Google Ads are specially designed for e-commerce businesses to promote their products directly in search results. These ads display product images, prices, and store names. This plays an important role in increasing their traffic and sales.

If you want to promote your workplace or business to more people, it is very important that you learn how to add an address to Google Maps. Our "How do I add an address to Google Maps?" You can find step-by-step instructions on our blog.