27.01.2024
1616
Today, you can buy almost anything online, from food to pets. With the right strategy, your storefront can be bigger and brighter than ever. However, being successful online is not easy. This requires careful planning, effective execution and continuous optimization. Let's go over some important tips that will help you win in e-commerce.
The main goal of user-friendly design is to help people get what they want with the fewest steps.
Product shots from different angles and video reviews help buyers make a decision. However, if you do not think about the technical part, the number of visitors can decrease along with the page loading speed.
Allowing customers to share positive or negative feedback helps other users make decisions and adds credibility to your website.
According to the report, 5.112 billion unique mobile device users account for 48% of time spent online: 2/3 of the world's population. Another statistical report shows that 79% of smartphone users bought something from their device in the last six months. These statistics show that mobile-friendly design of your website is a necessity.
No user wants to experience a technical error on a website, but it's not just their computer's security that's at risk. On your e-commerce website, you store a lot of information about your products and registered users, so security is one of the most important requirements. Any breach of this data puts your business at risk; your potential customers' data can be stolen and sold, or you can lose key information forever.
Having your website compromised makes you look bad to Google as well as other search engines. Some time ago, Google started flagging websites without "SSL certificate" and "HTTPS protocol". This is more than a warning. Users will not be able to access sites without these two components and your website will lose potential orders.
According to Think with Google research, visitors are 90% more likely to bounce if a page takes five seconds to load. Therefore, your website must be fast.
The purpose of SEO is to increase your sales by ranking higher in the search engine through various strategies and methods. Part of this includes keywords, titles, descriptions and images in the content you add to the website. Many professionals forget that if you add "alt" descriptions to your visual content, customers can find you through image search.
People use the search bar even on websites that don't sell anything. If your website is selling, it should definitely offer an improved search function. For example, an advanced feature might be a visual search where users can upload a picture of a product they like, which your search engine will try to find a similar, if not exactly the same, product.
Registering on an e-commerce site has some benefits, such as remembering your purchase date or shipping address, but some users prefer the one-click purchase feature.
Some people don't want to register on another website for a one-time order. If getting a sale is more important to you than entering the personal information of a few buyers into your database, consider adding a "guest" feature to your e-commerce site.
Having a physical address and phone number for contact on the website (store, main office or warehouse) increases your credibility. In general, for the younger generation who do not like to talk on the phone, it will be in your best interest to add a WhatsApp number, a Facebook Messenger chat or other chat options.
If you decide to create an e-commerce website, it is very important to make sure that you choose the company/person who can build the perfect "web store" for you, both in terms of design and functionality.
You can write to us to have a high-functioning e-commerce website that sets you apart from the rest.
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