Keyword Research: Targeting the Right Words in SEO

What is Keyword Research?

Keyword research is the process of discovering what people search for on Google and optimizing your site accordingly. It's the most fundamental first step of SEO service.

Why is Keyword Research Important?

• Learn what words your target audience searches for
• Find keywords with low competition
• Build your content strategy based on data
• Optimize Google Ads campaigns

Types of Keywords

Short-Tail Keywords

"website development", "SEO" — high search volume, high competition.

Long-Tail Keywords

"affordable website development for small business in Baku" — low competition, high conversion. Long-tail keywords are ideal for small businesses.

Local Keywords

"IT company in Baku", "website development company Azerbaijan" — crucial for local SEO.

Keyword Research Tools

• Google Keyword Planner: Free with Google Ads account
• Google Search Console: Current keyword performance
• Ahrefs / SEMrush: Competitor analysis and keyword discovery
• Google Autocomplete: Search bar suggestions
• Answer the Public: Question-format keywords

Keyword Selection Strategy

1. Check monthly search volume
2. Evaluate competition level
3. Understand search intent (informational, transactional, navigational)
4. Choose 1 primary + 3-5 related keywords per page
5. Place keywords following on-page SEO rules

For professional keyword research, contact us.