ROI vs ROAS
Both measure marketing effectiveness, different angles.
ROAS — Return on Ad Spend
Formula: ROAS = Revenue from ad ÷ Ad spend
Example: \$1000 ad spend, \$5000 revenue → ROAS = 5x
ROI — Return on Investment
Formula: ROI = (Profit − Investment) ÷ Investment × 100%
Example: \$1000 ad + \$2000 production = \$3000 total. \$5000 revenue, profit \$2000. ROI = 66.7%
When to use what
- Ad campaign — ROAS
- Business health — ROI
- Marketing director report — ROAS
- Owner report — ROI
- Compare ad channels — ROAS
- Annual strategy — ROI
How a 166 Tech project works
- Free 30-min consultation via WhatsApp or call
- Technical specification — detailed document covering every screen and integration
- Design & prototype — interactive Figma prototype
- Iterative development — new functionality every 2 weeks, live staging
- Testing & training
- Launch + 3-6 months free support
Why 166 Tech?
- 100+ completed projects
- Google Partner certified
- Full-stack team
- Transparent pricing based on spec
- You own everything — code, design, data
- 3-language support
FAQ
How do I get a quote?
Send requirements via WhatsApp or call +994 50 224 73 00.
Get an exact quote
📱 WhatsApp: +994 50 224 73 00
📞 Phone: +994 50 224 73 00
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