13.02.2026
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What Is Google Ads and Why Does It Matter?
Google Ads (formerly Google AdWords) is the world's largest online advertising platform. Through Google advertising, you can promote your business in Google search results, on YouTube, Gmail, and millions of partner sites. With the PPC (Pay-Per-Click) model, you only pay when someone clicks your ad - making it more effective than traditional advertising.
In Azerbaijan, Google Ads is being used by an increasing number of businesses. Our previous article about Google Ads explains the basic concepts. In this guide, we share practical steps for creating a search ad campaign in 2026.
Creating a Google Ads Account
The first step to start a Google advertising campaign is opening a Google Ads account. Visit ads.google.com, sign in with your Google account, and fill in your business details. Add a payment method - you can pay with Visa and Mastercard cards from Azerbaijan.
Determine your ad budget in advance. Starting with a daily budget of 10-20 AZN for a test campaign is recommended.
Campaign Types
Search Campaigns
Search ads are text ads shown to users searching for something on Google. This is the campaign type with the highest conversion rate because the user is already actively looking for a solution. For example, when someone searches for "website development," your ad appears.
Display Campaigns
Shows banner ads on Google's partner sites. Effective for increasing brand awareness and remarketing. In addition to PPC, the CPM (cost per 1000 impressions) model is also available.
Video Campaigns (YouTube)
Showing video ads on YouTube is becoming increasingly popular in Azerbaijan. With TrueView ads, you only pay when the ad is watched.
Shopping Campaigns
For e-commerce businesses, displays ads with product images, prices, and store names. One of the Google advertising types providing the highest ROI.
Keyword Research
The success of a Google Ads campaign depends on correct keyword selection. Research your target keywords using Google Keyword Planner. For the Azerbaijani market, it is important to add keywords in both Azerbaijani and Russian languages.
- Broad match - More impressions but lower relevance.
- Phrase match - A balanced approach.
- Exact match - Highest relevance and conversion.
- Negative keywords - Prevents your ad from showing on irrelevant searches.
Our SEO service can also help with keyword research, as keyword strategy for search ads and SEO complement each other.
Writing Ad Copy
Writing effective Google ad copy is an art. Use keywords in headlines, highlight your unique selling proposition (USP), and add a strong call-to-action (CTA). In expanded text ads, you can write 3 headlines (30 characters each) and 2 descriptions (90 characters each).
Use responsive search ads - Google's AI automatically selects the most effective combination.
Ad Budget Planning
Ad budget planning is the foundation of a successful PPC campaign. CPC (cost per click) in Azerbaijan varies between 0.10-2.00 AZN depending on the industry. Set your daily budget, calculate conversion value, and track ROI.
Balance your Google Ads budget with other channels within your digital marketing strategy.
Conversion Tracking
You need to set up conversion tracking to measure the effectiveness of your Google Ads campaign. Track goals such as purchases, form submissions, and phone calls on your site. Use Google Tag Manager to easily add tracking codes.
Building a professional website is important for properly implementing conversion tracking.
Conclusion
Google Ads is the most effective Google advertising channel when managed correctly. With PPC campaigns, you can directly reach your target audience, attract ready customers through search ads, and optimally use your ad budget. Contact 166tech and benefit from professional Google Ads management services.
