15.05.2025
119
Microsoft Clarity is a free analytics tool provided by Microsoft to analyze website visitors’ behavior. It visually displays user interactions such as clicking, scrolling, and more.
Understand User Behavior
Clarity shows which sections users focus on the most, where they get stuck, and at which steps they leave the site.
Improve Website Optimization
With recordings and heatmaps, you can identify and fix problems in your website’s design and navigation.
Real-Time Analytics
Clarity provides real-time analytics and collects data without causing any slowdown.
Heatmaps
Click Heatmaps
Shows the areas most clicked by visitors. This reveals which buttons or links are more engaging.
Scroll Heatmaps
Shows how far users scroll down a page. You can identify the most viewed and skipped parts.
Session Recordings
Allows you to watch what users do on your site in the form of a video. It’s ideal for understanding real user behavior more clearly.
Rage Clicks and Dead Clicks Analysis
Multiple rapid clicks or clicks that lead to no result can indicate user frustration or functional issues.
Filtering and Segmentation Features
Sessions can be filtered by many criteria such as country, device type, and visit duration.
Create an Account
Go to clarity.microsoft.com and create an account in just a few seconds.
Add the Code Snippet
Start by adding the provided JavaScript code to your website’s <head> section.
Integration with WordPress and Other CMS
There are dedicated plugins for WordPress. Suitable integration methods are also available for Wix, Shopify, and other platforms.
E-commerce Websites
Shows which sections of product pages are viewed more and what users check before making a purchase.
Blogs and Media Sites
Helps understand which headlines attract attention and whether articles are read fully.
Service-Based Websites
Allows you to analyze how effectively forms are filled out and calls-to-action (CTAs) are used.
Yes, Clarity is completely free to use without any limitations.
No. Clarity’s script is lightweight and does not significantly affect the loading speed.
Absolutely. The two tools complement each other and provide broader insights when used together.
They are stored on Microsoft’s secure servers and comply with GDPR.
Currently, Clarity does not offer a manual session deletion feature, but data is automatically deleted after a certain period.
.webp "Flag of United Kingdom")
